The SADA Seal of Approval is a mark of trust.
When you see the Seal on a product, it means the product has been carefully reviewed by an independent panel of dental professionals. The panel evaluates the product to ensure it is generally safe, effective, and beneficial when used as directed.
It also means the product’s claims are supported by reliable scientific evidence.
The Seal helps you feel confident that:
• The product has been independently assessed.
• It meets high standards for safety, quality, and performance.
• Its advertised benefits are backed by sound evidence.
The Seal does not guarantee that a product is right for every individual, nor does it comment on price or value for money. Instead, it confirms that the product performs as claimed and meets professional standards.
Approved companies may display the SADA Seal of Approval logo on their packaging and promotional materials, provided they comply with strict advertising and marketing guidelines.
Why It Matters
The SADA Seal of Approval program aims to:
• Help consumers and dental professionals choose safe and effective oral health products.
• Encourage the development of high-quality products that promote good oral health.
• Provide clear, reliable information to support informed decisions.